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Moben offers new, proprietary technology called view2surf™ which opens new market for mobile operators : on-line mobile advertising delivered directly on data traffic.
view2surf™ generates new ads space in stream of web pages in any Internet browser, inserts interstitial web page ads every few MB of data used while browsing. Supportive, additional web pages (not pop-up) with advertisement are inserted
between the pages visited by the subscriber – all works like interstitial ads but under carrier’s control not content provider.
view2surf™ consists also of dedicated, server controlled, supportive Android application
which aim is pushing ad content on top of any running on device application like FB, YT, etc (to expose for ad content these subscribers who are mostly consuming data using applications and not the browser)
The ads space, generated on data traffic, fully belongs to the carrier and may be used for large, full screen motion banners as well as for rich media content. Operator may sell ad space to the third party ad networks or use it for own marketing communication.
view2surf™ – and business solution behind join mobile carrier to the huge advertisement market, with most lucrative full screen rich media ad space. It roots to well known TV model where broadcaster shows ads in between viewed content.